Macy’s - Digital Production
Digital Production
Dedicated Email
On-site Email Spec Guidelines
Overview:
- Visual support to help Macy’s vendors adhere to brand standards and guidelines throughout all asset channels.
- Within my role, I have helped strategize with the Macy’s Media Network team with building out and refining spec guidelines for old and new web assets.
- This project called for the updating of previous email guidelines for both Macy’s and Bloomingdale’s. These spec guidelines focus on onsite and dedicated email advertising assets. Macy’s pdf spec guides were updated to reflect newest CTA and copy requrements.
Digital Production
Web Banner Requirements
Design Suggestions for Vendors
Sponsored Brands Spec Guidelines
Overview:
- Visual support to help Macy’s vendors adhere to brand standards and guidelines throughout all asset channels.
- Within my role, I have helped strategize with the Macy’s Media Network team with building out and refining spec guidelines for old and new web assets.
- This project called for a new set of guides and instructions for a new channel - Sponsored Brands. These spec guidelines focus on desktop, tablet, and mobile sizes. A pdf spec guide was created that contained all information for vendors to follow, including - dimensions, copy, CTA, safe zones, webIDs, logos, claims, and use of imagery.
Digital Production
In-store
wi-fi Banners
Overview:
- Visual support to help Macy’s vendors adhere to brand standards and guidelines throughout all asset channels.
- Within my role, I have helped strategize with the Macy’s Media Network team with building out and refining spec guidelines for old and new web assets.
- Guest Wi-Fi sign-in banners appear after customers complete the guest sign-in in select stores. this gives vendors the opportunity to utilize another channel to advertise. This project called for a new set of guides and instructions. These spec guidelines focus on the dedicated wi-fi banner size. A pdf spec guide was created that contained all information for vendors to follow, including - dimensions, copy, CTA, safe zones, logos, and use of imagery.
Digital Production
Onsite Display Banner Templates with Promo